Added Last Week
When Coffee & Kale Compete
Become Great at Making Products People Will Buy
→ by Alan Klement
Top Ideas in This Book
- Studying customers needs is different from studying what customers don’t like about their current solution
- Customers don’t want your product or service, they want a better life
- Jobs to be done are not activities or tasks
- Customers prefer one solution for a job to be done
- Having the best price is a moot point if your product doesn’t offer progress
- Unless you see products switching between products, they are not competitors
- Most consumers are okay with good-enough free solutions
How strongly do I recommend this book? 7/10
Read my full book review
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