Books for software engineers and managers

SEO 2021

Learn Search Engine Optimization with Smart Internet Marketing  Strategies

by Adam Clarke

EAT = Expertise, Authority,  Trust

Google uses EAT as a quality assurance framework. As a site author, you can think of EAT as:

  • Expertise = The credentials that qualify you to author content on a subject
  • Authority = How authoritative do other sites consider you through the form of backlinks?
  • Trust = Are you acting on the up-and-up or do you engage in shady practices?

EAT isn’t a revolutionary concept, but it felt nice to have proper language to discuss site quality.

Tools for everything in  SEO

If there’s anything to take away from SEO 2021, it’s that tools exist for everything:

  • Keyword research
  • SEO optimization
  • Keyword density checking
  • Backlink checking
  • Brand mention monitoring
  • Finding site owner contact info
  • Page rank tracking
  • The list goes on and on

Site owners could easily spend thousands of dollars each much on SEO and SEM optimization tools (and I’m sure many do!).

SEO 2021

How strongly do I recommend SEO 2021?
3 / 10

I didn’t learn much from this book.

If you’ve never touched SEO at all, this might be a decent introduction. But you won’t walk away feeling empowered. Rather, you’ll probably want to hire an SEO expert to do the actual work.