Books for software engineers and managers

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Building Platforms and Multi-sided  Marketplaces

by Brian

Product Manager,
Startup Founder


Platforms and multi-sided marketplaces surround us:

  • Airbnb
  • Rover
  • Amazon
  • OpenTable
  • Uber

These books explore how these platforms rise to prominence, sometimes taking over existing industries and other times creating entirely new industries.


The New Economics of Multisided  Platforms

by David S. Evans and Richard Schmalensee


Recommended: 7 / 10

Matchmakers is all about two-sided marketplaces. In this book, you’ll learn about the chicken-and-egg problem, achieving critical mass, and what advantages if any the first mover has.

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Strategy Rules

Five Timeless Lessons from Bill Gates, Andy Grove, and Steve  Jobs

by David Yoffie and Michael Cusumano

Strategy Rules

Recommended: 8 / 10

Strategy Rules teaches platform strategy through the examples of Apple, Microsoft, and Intel. This book is particularly good if you enjoy both history and technology.

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The Long Tail

Why the Future of Business is Selling Less of  More

by Chris Anderson, Editor in Chief of Wired  magazine

The Long Tail

Recommended: 6 / 10

The Long Tail will teach you about concepts like pro-sumers, created when consumers turn into producers using platform technology like Tiktok and Instagram. If critical mass is achieved, these platforms fill the long tail with a seemingly infinite supply of niche content.

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How Google Works

by Eric Schmidt and Jonathan Rosenberg, Former CEO and Former SVP of Products at  Google

How Google Works

Recommended: 9 / 10

Most of How Google Works covers other interesting topics, but Eric Schmidt does include a section about platform theory and development with emphasis on how Google approaches platforms.

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Building Platforms and Multi-sided Marketplaces